Save the Trees go Paperless or Not

Monday, May 10 2010 -

My to be unnamed retirement account management company sends me endless trade confirmations. I hate them; they almost always go into the trash. Last time I got this small flyer in with the confirmation:

paperless

Cool, I thought. I can finally end the barrage of trade confirmations. Take a close look at the paper flyer. Notice anything odd?

Hint: There is no URL, no place to sign up, no company identifying information at all. In fact, it looks as if some bright individual took a web based ad and made it paper. All I have to do is click the >go paperless button and I’ll be all set.