Amazon Marketing Fail

Monday, March 21 2011 -

Amazon does so many things right. I swear I send a large portion of my income there way, yet after every single purchase Amazon insists on showing more items that I might want that I would never ever consider purchasing. This is a company that has so much analytical data, yet they can’t do simple marketing… I don’t get it.

Here’s a perfect example:

I purchased a shower curtain and liner a few days ago. Now, when I log into my Amazon account what do I see:

showercurtain

If I just purchased a shower curtain what are the odds I want another? Yes, you could argue that I might have more than one shower, but what about a Kitchen aide Mixer… Do I really need two of those? Or two red toasters that match?